When Latitudes was first started, we began by using two focus groups. In those focus groups 80% of the women said they never set foot in a convenience store due to dirty restrooms, congested environment, rude employees, and high prices.
We set out to change that. We offer grocery store prices, competitive egg and milk pricing, fresh fruit and produce, ready-to-eat salads, fruit cups, pet food, pet supplies and more. Why fight the big box store’s parking lot when you can get in and out for those little items you need to pick up with ease?